McDonald's Case Study

McDonald’s Corporation, an American hamburger and fast food restaurant chain, serves 69 million customers each day. Using Amazon Web Services (AWS), it transformed itself into a digital technology company that was able to beat performance targets by up to 66 percent and complete 8,600 transactions per second via its point-of-sale (POS) system.

In 2016, McDonald’s Corporation CTO Tom Gergets joined Andy Jassy on stage at re:Invent to talk about becoming a modern, progressive burger company—providing customers with more personalized, convenient experiences. He also talked about choosing AWS and AWS Professional Services to help McDonald’s build a scalable, secure digital platform.

Since then, McDonald’s has scaled its digital capabilities across the globe through Kiosks, Digital Menu Boards, Mobile Order and Pay, and Delivery. In 2019, McDonald’s acquired Dynamic Yield and is using state-of-the-art decision-engine capabilities, including machine learning and predictive algorithms, to help personalize the customer experience in their Drive-Thrus. The company is also building out its Global Data Platform on AWS, using Amazon Redshift, Amazon Athena, and Amazon EMR, and has started a pilot with Amazon Elastic Kubernetes Service (Amazon EKS).